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So Just Why Are We Such Business Catalyst Advocates


Wednesday, January 21, 2015
Business Catalyst | Gold Coast Web Development   
   

Top Left Designs have been a Premium Business Catalyst partner for seven years now and whilst it is not an unknown and proven CMS for Web development, people still ask us why we are so strongly committed to this platform.

I thought it was probably worth sharing some of the key reasons we made this decision and have been so happy with the outcomes we have realised.

Our primary objective was to utilise a single CMS so we might become an authority in the use of that product or Web design and development rather than trying to keep abreast of several different platforms.  ...Article


So Just Why Are We Such Business Catalyst Advocates

Business Catalyst | Gold Coast Web Development   
   

Top Left Designs have been a Premium Business Catalyst partner for seven years now and whilst it is not an unknown and proven CMS for Web development, people still ask us why we are so strongly committed to this platform.

I thought it was probably worth sharing some of the key reasons we made this decision and have been so happy with the outcomes we have realised.

Our primary objective was to utilise a single CMS so we might become an authority in the use of that product or Web design and development rather than trying to keep abreast of several different platforms.  ...Article

 

Psychology in Web Design


Sunday, December 28, 2014
   
   

We are all fully aware of how the application of psychology in advertising and marketing has become a well-established practice, yet in web design, this remains a largely untapped discipline in the design of many websites.  In view of the fact that this can involve a great deal of time, the cost of adopting such principles by many Web developers is quite often forgone as clients, other than larger companies, don't have the budget available.  There are however some basic psychological principles that can be readily adopted in the design of your website for little or not much extra cost. 

Your website exists to influence your target market. You wish to influence the way they think, you seek to influence actions that may take and you hope to influence their buying patterns. In order to do this, you have to:

 ...Article

Psychology in Web Design

   
   

We are all fully aware of how the application of psychology in advertising and marketing has become a well-established practice, yet in web design, this remains a largely untapped discipline in the design of many websites.  In view of the fact that this can involve a great deal of time, the cost of adopting such principles by many Web developers is quite often forgone as clients, other than larger companies, don't have the budget available.  There are however some basic psychological principles that can be readily adopted in the design of your website for little or not much extra cost. 

Your website exists to influence your target market. You wish to influence the way they think, you seek to influence actions that may take and you hope to influence their buying patterns. In order to do this, you have to:

 ...Article

 

3 Core Objectives of Your Website Design


Saturday, December 27, 2014
   
   

Whilst your website will invariably need to satisfy a long list of specific needs and wants that should be encompassed within the requirements specification, these are all simply detail.  Unfortunately, most people, by their very nature, start with such detail and as is commonly said, "The devil lies in the detail…".

As web developers and designers, we have three core objective is to meet for our clients.  These base objectives should applied to every website as the starting point for anyone setting out to create a new or updated website design.  Only after you have confirmed the definition of how you will deliver to these 3 core objectives of Web design should you examine the specific details of what your site is to achieve and how that will be done.

 ...Article

3 Core Objectives of Your Website.

   
   

Whilst your website will invariably need to satisfy a long list of specific needs and wants that should be encompassed within the requirements specification, these are all simply detail.  Unfortunately, most people, by their very nature, start with such detail and as is commonly said, "The devil lies in the detail…".

As web developers and designers, we have three core objective is to meet for our clients.  These base objectives should applied to every website as the starting point for anyone setting out to create a new or updated website design.  Only after you have confirmed the definition of how you will deliver to these 3 core objectives of Web design should you examine the specific details of what your site is to achieve and how that will be done.

 ...Article

 

Hierarchical Needs of Business Owners


Saturday, December 27, 2014
   
   

There is little doubt that as a business owner you can find great rewards, not just financial but in a sense of personal achievement in running your own business.  Significantly the nature of these rewards will vary from one individual to another.  My view is that no matter what sort of business you are in, where you are operating from or the size of your business, all business owners operate from a common set of higher needs unique to business owners. 

The challenge we face as business owners is in meeting these needs whilst still focussed on achieving your goals and objectives at a personal and business level.  Just as Maslow proposed that as individuals we all function from a basic set of hierarchical needs, and with personal needs, so to do business owners and by acknowledging these needs you will achieve better success

 ...Article

Hierarchical Needs of Business Owners

   
   

There is little doubt that as a business owner you can find great rewards, not just financial but in a sense of personal achievement in running your own business.  Significantly the nature of these rewards will vary from one individual to another.  My view is that no matter what sort of business you are in, where you are operating from or the size of your business, all business owners operate from a common set of higher needs unique to business owners. 

The challenge we face as business owners is in meeting these needs whilst still focussed on achieving your goals and objectives at a personal and business level.  Just as Maslow proposed that as individuals we all function from a basic set of hierarchical needs, and with personal needs, so to do business owners and by acknowledging these needs you will achieve better success

 ...Article

 

Build a Story and Then Identify Your Value Proposition


Saturday, November 15, 2014
   

Getting your value proposition right is critical to your business model. Whatever else you may think is important in developing your marketing plans, clarifying your positioning in the market is essential, it needs to be done right up front and it needs to be clearly about your customers not you. Your (Unique) value proposition will be the one thing that truly sets you apart from your competitors — it is the one thing that will resonate with your market. Not price, not quality of service or how technically innovative your or your products are. It is all about expressing your value to your market in their terms.

 ...Article

Build a Story and Then Identify Your Value Proposition

   

Getting your value proposition right is critical to your business model. Whatever else you may think is important in developing your marketing plans, clarifying your positioning in the market is essential, it needs to be done right up front and it needs to be clearly about your customers not you. Your (Unique) value proposition will be the one thing that truly sets you apart from your competitors — it is the one thing that will resonate with your market. Not price, not quality of service or how technically innovative your or your products are. It is all about expressing your value to your market in their terms.

 ...Article

 

Creating and managing your online business requires you to follow the same basic principals of any business - relying on sound Business Strategies however there are a few practices that differ or that just are unique to an online business. Here we share our views and experience with you to help you develop a more effective and profitable online business.

This post is original content presented by Top Left Designs, a web design and digital marketing agency based in Southport on the Gold Coast and servicing clients in the Gold Coast and Brisbane regional area. Top Left Designs sets out to remove the frustration and confusion faced by business owners seeking to maximise the return on the website investment by providing a comprehensive web solution to their business needs.