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The Pete’s sake… let me know what you can do for me


Tuesday, August 09, 2016

How often have you visited a website for a company or product only to find yourself scratching your head trying to figure out what these people can do to help you? ...Article


The Pete’s sake… let me know what you can do for me

How often have you visited a website for a company or product only to find yourself scratching your head trying to figure out what these people can do to help you? ...Article

 

Building a Reputation Through Online Reviews


Wednesday, June 29, 2016

We have all seen them - those sincere testimonials from customers offering nothing but the highest praise for the owner of the business and their products. Well intentioned as they might be just how seriously do people take them these days? Fortunately people have become wiser and more astute and realise that the website owner can post anything they like - real or otherwise. There are however ways in which the context of what these testimonials set out to achieve can still be accomplished in a way that is more transparent and thus, received better by those reading them. Posting of reviews by your customers is an excellent way to offer up honest and transparent comment by your customers for others to read but only if this is done correctly. ...Article


Building a Reputation Through Online Reviews

We have all seen them - those sincere testimonials from customers offering nothing but the highest praise for the owner of the business and their products. Well intentioned as they might be just how seriously do people take them these days? Fortunately people have become wiser and more astute and realise that the website owner can post anything they like - real or otherwise. There are however ways in which the context of what these testimonials set out to achieve can still be accomplished in a way that is more transparent and thus, received better by those reading them. Posting of reviews by your customers is an excellent way to offer up honest and transparent comment by your customers for others to read but only if this is done correctly. ...Article

 

We all hate them... Yet pop-ups do work


Thursday, June 18, 2015

It would seem that in spite of my own personal feelings (and what seems to be of many others as well) those blasted pop-up windows do actually work and the evidence supports it. ...Article


We all hate them... Yet pop-ups do work

It would seem that in spite of my own personal feelings (and what seems to be of many others as well) those blasted pop-up windows do actually work and the evidence supports it. ...Article

 

Build a Story and Then Identify Your Value Proposition


Saturday, November 15, 2014
   

Getting your value proposition right is critical to your business model. Whatever else you may think is important in developing your marketing plans, clarifying your positioning in the market is essential, it needs to be done right up front and it needs to be clearly about your customers not you. Your (Unique) value proposition will be the one thing that truly sets you apart from your competitors — it is the one thing that will resonate with your market. Not price, not quality of service or how technically innovative your or your products are. It is all about expressing your value to your market in their terms.

 ...Article

Build a Story and Then Identify Your Value Proposition

   

Getting your value proposition right is critical to your business model. Whatever else you may think is important in developing your marketing plans, clarifying your positioning in the market is essential, it needs to be done right up front and it needs to be clearly about your customers not you. Your (Unique) value proposition will be the one thing that truly sets you apart from your competitors — it is the one thing that will resonate with your market. Not price, not quality of service or how technically innovative your or your products are. It is all about expressing your value to your market in their terms.

 ...Article

 

Creating Effective Landing Pages for Your Website


Saturday, March 15, 2014
   
   

One of the most effective marketing techniques to your website to attract a wider target market is the use of landing pages within your website. Whilst your website will contain much information content, there are times when you want to drive traffic to specifically targeted market.

 ...Article

Creating Effective Landing Pages for Your Website

   
   

One of the most effective marketing techniques to your website to attract a wider target market is the use of landing pages within your website. Whilst your website will contain much information content, there are times when you want to drive traffic to specifically targeted market.

 ...Article

 

Creating and managing your online business requires you to follow the same basic principals of any business - relying on sound Business Strategies however there are a few practices that differ or that just are unique to an online business. Here we share our views and experience with you to help you develop a more effective and profitable online business.

This post is original content presented by Top Left Designs, a web design and digital marketing agency based in Southport on the Gold Coast and servicing clients in the Gold Coast and Brisbane regional area. Top Left Designs sets out to remove the frustration and confusion faced by business owners seeking to maximise the return on the website investment by providing a comprehensive web solution to their business needs.