Creating and managing your online business requires you to follow the same basic principals of any business - relying on sound Business Strategies. There are however, a few practices that differ or that just are unique to an online business. Here we share our views and experience with you to help you develop a more effective and profitable online business.

Building a Reputation Through Online Reviews

Building a Reputation Through Online Reviews

We have all seen them - those sincere testimonials from customers offering nothing but the highest praise for the owner of the business and their products. Well intentioned as they might be just h  Read More

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We all hate them... Yet pop-ups do work

We all hate them... Yet pop-ups do work

It would seem that in spite of my own personal feelings (and what seems to be of many others as well) those blasted pop-up windows do actually work and the evidence supports it. We've all bee  Read More

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Creating Effective Landing Pages for Your Website

Creating Effective Landing Pages for Your Website

One of the most effective marketing techniques to your website to attract a wider target market is the use of landing pages within your website. Whilst your website will contain much information c  Read More

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Marketing Versus Advertising - The Difference

Marketing Versus Advertising - The Difference

Clearly understanding the difference may seem fundamental in our experience has shown that many either don't see the difference or simply confuse these two essential concepts in business. Apprecia  Read More

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Keeping Tabs On Your Competitor Market

Keeping Tabs On Your Competitor Market

One of the great deficiencies in too many businesses comes from a sense of complacency. I never cease to be surprised by the number of business owners who don't understand their competitor market.  Read More

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How Clear is Your Value Proposition

How Clear is Your Value Proposition

Last week we spent some considerable time working on a rather major proposal for a potential client but our greatest issue lay with the fact that they did not have any marketing strategy sitting b  Read More

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