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Building a Reputation Through Online Reviews


Wednesday, June 29, 2016

We have all seen them - those sincere testimonials from customers offering nothing but the highest praise for the owner of the business and their products. Well intentioned as they might be just how seriously do people take them these days? Fortunately people have become wiser and more astute and realise that the website owner can post anything they like - real or otherwise. There are however ways in which the context of what these testimonials set out to achieve can still be accomplished in a way that is more transparent and thus, received better by those reading them. Posting of reviews by your customers is an excellent way to offer up honest and transparent comment by your customers for others to read but only if this is done correctly. ...Article


Building a Reputation Through Online Reviews

We have all seen them - those sincere testimonials from customers offering nothing but the highest praise for the owner of the business and their products. Well intentioned as they might be just how seriously do people take them these days? Fortunately people have become wiser and more astute and realise that the website owner can post anything they like - real or otherwise. There are however ways in which the context of what these testimonials set out to achieve can still be accomplished in a way that is more transparent and thus, received better by those reading them. Posting of reviews by your customers is an excellent way to offer up honest and transparent comment by your customers for others to read but only if this is done correctly. ...Article

 

Share the Message but Own the Destination


Wednesday, February 19, 2014
   
   

Whatever you do be sure that you own your content. Some of you may be thinking what I mean by this because surely you own the content. After all it is your wording, your thoughts and all your IP right? Your intellectual property is of value – it is an asset of your business and as such do not give it away just as you would no sooner hand over the knowledge you hold enabling you to do the job you do better than your competitors. We will assume it is but how and where you place that content may leave you exposed to the idiosyncrasies of that 3rd party. Social media platforms are the worst.

 ...Article

Share the Message but Own the Destination

   
   

Whatever you do be sure that you own your content. Some of you may be thinking what I mean by this because surely you own the content. After all it is your wording, your thoughts and all your IP right? Your intellectual property is of value – it is an asset of your business and as such do not give it away just as you would no sooner hand over the knowledge you hold enabling you to do the job you do better than your competitors. We will assume it is but how and where you place that content may leave you exposed to the idiosyncrasies of that 3rd party. Social media platforms are the worst.

 ...Article

 

Should you take a Passive or Active Position on Social Media


Sunday, May 05, 2013
   
   

Considerable media coverage of commentary is to house we all need to be playing in social media will B2B and B2C marketing. But how do SME businesses really deal with this in view of all the other demands on their resources?

 ...Article

Should you take a Passive or Active Position on Social Media

   
   

Considerable media coverage of commentary is to house we all need to be playing in social media will B2B and B2C marketing. But how do SME businesses really deal with this in view of all the other demands on their resources?

 ...Article

 

Responding to negative feedback on your website or social page


Saturday, April 06, 2013
   
   

Do not view negative feedback is undesirable and most importantly do not delete it unless it is discriminatory. Respond politely.

To some this may sound like a strange or even bad advice stop let me say that you don't allow for this then they will simply leave such comments when you may not be able to respond

 ...Article

   
   

Do not view negative feedback is undesirable and most importantly do not delete it unless it is discriminatory. Respond politely.

To some this may sound like a strange or even bad advice stop let me say that you don't allow for this then they will simply leave such comments when you may not be able to respond

 ...Article

 

Defining the Right Content for Your Facebook Business Page


Saturday, September 29, 2012

Updating your Facebook page with content that will promote your business does not have to be so complicated. It is largely intuitive and in fact reflects normal human communications behaviour - doing it naturally is what it is all about. This strategy will be of assistance to anyone who is looking to use social media to promote their business, their products or services. ...Article


Updating your Facebook page with content that will promote your business does not have to be so complicated. It is largely intuitive and in fact reflects normal human communications behaviour - doing it naturally is what it is all about. This strategy will be of assistance to anyone who is looking to use social media to promote their business, their products or services. ...Article

 

Creating and managing your online business requires you to follow the same basic principals of any business - relying on sound Business Strategies however there are a few practices that differ or that just are unique to an online business. Here we share our views and experience with you to help you develop a more effective and profitable online business.

This post is original content presented by Top Left Designs, a web design and digital marketing agency based in Southport on the Gold Coast and servicing clients in the Gold Coast and Brisbane regional area. Top Left Designs sets out to remove the frustration and confusion faced by business owners seeking to maximise the return on the website investment by providing a comprehensive web solution to their business needs.