Creating and managing your online business requires you to follow the same basic principals of any business - relying on sound Business Strategies. There are however, a few practices that differ or that just are unique to an online business. Here we share our views and experience with you to help you develop a more effective and profitable online business.

Creating Effective Landing Pages for Your Website

Creating Effective Landing Pages for Your Website

One of the most effective marketing techniques to your website to attract a wider target market is the use of landing pages within your website. Whilst your website will contain much information c  Read More

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We are not in the business of selling soap

We are not in the business of selling soap

What if I was to say to you that “Profit is not the point of business!” Most would probably scream me down with cries of fool, idiot, what are you possibly thinking! Before doing so yo  Read More

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Why did we stop asking why?

Why did we stop asking why?

As annoying as it may sometimes get, one of the great delights as parents is seeing the development of our children that the earliest of ages continuously ask "Why". Why is that, Why should I, Why  Read More

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Marketing Versus Advertising - The Difference

Marketing Versus Advertising - The Difference

Clearly understanding the difference may seem fundamental in our experience has shown that many either don't see the difference or simply confuse these two essential concepts in business. Apprecia  Read More

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How important is it have a website

This is a question that many people ask themselves when business no matter how small or large the business is. I would suggest that the better question you should ask yourself is how important is   Read More

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