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Sometimes Those Testimonials Can Bite You on the Proverbial


Monday, July 06, 2015

Recently I was looking through a website and a very well-known excess consulting/coaching firm here in Australia and I just happen to play the top video testimonial.

The text overview proudly talked of how they had taken the client in the men's clothing industry in the monthly loss of $30,000 to making $32,000 per month.  Five months later stop on the surface a cursory read sounds fantastic right?

 ...Article

Sometimes Those Testimonials Can Bite You on the Proverbial

Recently I was looking through a website and a very well-known excess consulting/coaching firm here in Australia and I just happen to play the top video testimonial.

The text overview proudly talked of how they had taken the client in the men's clothing industry in the monthly loss of $30,000 to making $32,000 per month.  Five months later stop on the surface a cursory read sounds fantastic right?

 ...Article

 

Psychology in Web Design


Sunday, December 28, 2014
   
   

We are all fully aware of how the application of psychology in advertising and marketing has become a well-established practice, yet in web design, this remains a largely untapped discipline in the design of many websites.  In view of the fact that this can involve a great deal of time, the cost of adopting such principles by many Web developers is quite often forgone as clients, other than larger companies, don't have the budget available.  There are however some basic psychological principles that can be readily adopted in the design of your website for little or not much extra cost. 

Your website exists to influence your target market. You wish to influence the way they think, you seek to influence actions that may take and you hope to influence their buying patterns. In order to do this, you have to:

 ...Article

Psychology in Web Design

   
   

We are all fully aware of how the application of psychology in advertising and marketing has become a well-established practice, yet in web design, this remains a largely untapped discipline in the design of many websites.  In view of the fact that this can involve a great deal of time, the cost of adopting such principles by many Web developers is quite often forgone as clients, other than larger companies, don't have the budget available.  There are however some basic psychological principles that can be readily adopted in the design of your website for little or not much extra cost. 

Your website exists to influence your target market. You wish to influence the way they think, you seek to influence actions that may take and you hope to influence their buying patterns. In order to do this, you have to:

 ...Article

 

Build a Story and Then Identify Your Value Proposition


Saturday, November 15, 2014
   

Getting your value proposition right is critical to your business model. Whatever else you may think is important in developing your marketing plans, clarifying your positioning in the market is essential, it needs to be done right up front and it needs to be clearly about your customers not you. Your (Unique) value proposition will be the one thing that truly sets you apart from your competitors — it is the one thing that will resonate with your market. Not price, not quality of service or how technically innovative your or your products are. It is all about expressing your value to your market in their terms.

 ...Article

Build a Story and Then Identify Your Value Proposition

   

Getting your value proposition right is critical to your business model. Whatever else you may think is important in developing your marketing plans, clarifying your positioning in the market is essential, it needs to be done right up front and it needs to be clearly about your customers not you. Your (Unique) value proposition will be the one thing that truly sets you apart from your competitors — it is the one thing that will resonate with your market. Not price, not quality of service or how technically innovative your or your products are. It is all about expressing your value to your market in their terms.

 ...Article

 

Weaving Your Value Proposition – 3 Simple Rules for Success


Tuesday, January 14, 2014
   
   

Success in business does not lie in the technical prowess of your products, it is not attributed to innovation or even customers service. Most importantly, it is not about price. Clearly each of these, along with many other aspects of your business are all important. The secret however lies very much in the perceived value of your product or service to your customer.

 ...Article

Weaving Your Value Proposition – 3 Simple Rules for Success

   
   

Success in business does not lie in the technical prowess of your products, it is not attributed to innovation or even customers service. Most importantly, it is not about price. Clearly each of these, along with many other aspects of your business are all important. The secret however lies very much in the perceived value of your product or service to your customer.

 ...Article

 

Why did we stop asking why?


Saturday, October 19, 2013
   
   

As annoying as it may sometimes get, one of the great delights as parents is seeing the development of our children that the earliest of ages continuously ask "Why". Why is that, Why should I, Why is the sky blue?

It is a natural learning and development process which we, as parents, see their hunger for knowledge with answers. This is how we learn and understand. This enables them to acquire knowledge in order to make better decisions.

Yet, as adults, we stop asking why. Social conditioning gives rise to many of our most basic instincts being reconditioned to suit the normal. We are conditioned to believe that asking why is being obtrusive, nosy or interfering. In many regards is even considered as being rude.

So where am I going with this? Why am I questioning what is generally accepted as being polite in not asking people why?

 ...Article

Why did we stop asking why?

   
   

As annoying as it may sometimes get, one of the great delights as parents is seeing the development of our children that the earliest of ages continuously ask "Why". Why is that, Why should I, Why is the sky blue?

It is a natural learning and development process which we, as parents, see their hunger for knowledge with answers. This is how we learn and understand. This enables them to acquire knowledge in order to make better decisions.

Yet, as adults, we stop asking why. Social conditioning gives rise to many of our most basic instincts being reconditioned to suit the normal. We are conditioned to believe that asking why is being obtrusive, nosy or interfering. In many regards is even considered as being rude.

So where am I going with this? Why am I questioning what is generally accepted as being polite in not asking people why?

 ...Article

 

Creating and managing your online business requires you to follow the same basic principals of any business - relying on sound Business Strategies however there are a few practices that differ or that just are unique to an online business. Here we share our views and experience with you to help you develop a more effective and profitable online business.

This post is original content presented by Top Left Designs, a web design and digital marketing agency based in Southport on the Gold Coast and servicing clients in the Gold Coast and Brisbane regional area. Top Left Designs sets out to remove the frustration and confusion faced by business owners seeking to maximise the return on the website investment by providing a comprehensive web solution to their business needs.