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Call Tracking Can Deliver Gold for Your Marketing Campaigns


Wednesday, July 27, 2016

A large number of businesses still convert enquiries to sales leads over the phone. The practice of tracking calls received by a business to help them better understand how their marketing and advertising effort was going is a long standing and proven practice – even before the internet arrived. The value derived from such information has not diminished and now with the internet, there is a growing hunger within the marketing beast to compile even more data so the marketing people can perform richer analysis and make better decisions. For some time Call Tracking across the internet presented a number of challenges but this industry has considerably matured and despite the cries of woe from some areas, it has arisen once again as being yet another powerful tool in the arsenal of all marketers. ...Article


Call Tracking Can Deliver Gold for Your Marketing Campaigns

A large number of businesses still convert enquiries to sales leads over the phone. The practice of tracking calls received by a business to help them better understand how their marketing and advertising effort was going is a long standing and proven practice – even before the internet arrived. The value derived from such information has not diminished and now with the internet, there is a growing hunger within the marketing beast to compile even more data so the marketing people can perform richer analysis and make better decisions. For some time Call Tracking across the internet presented a number of challenges but this industry has considerably matured and despite the cries of woe from some areas, it has arisen once again as being yet another powerful tool in the arsenal of all marketers. ...Article

 

It might be that content is King but will this be enough to save you


Friday, September 18, 2015

As has been at war cry for a considerably long time now "Content is King" but really, will pushing out a steady stream of content onto the web achieve better results for ranking your website and capturing new customer leads? ...Article


It might be that content is King but will this be enough to save you

As has been at war cry for a considerably long time now "Content is King" but really, will pushing out a steady stream of content onto the web achieve better results for ranking your website and capturing new customer leads? ...Article

 

Questioning Social Media for Brand Promotion


Monday, March 09, 2015
   
   

There are some who might label me as a sceptic and I am sure what I share here about the value of social media for marketing your brand will raise some eyebrows and invite opposing views from some quarters.  Some may ague that the presentation being dated late 2013 is no longer relevant yet I beg to differ. The context of what is being discussed equally applies today and people are in my view continuing to make the same mistakes.

I have long held an opinion that questioned the real value of social media as a broad solution for brand marketing. I simply don't blindly accept the premise that it is so many believe it to be and I am seeing a growing body of evidence that I not alone in my opinion.  ...Article


Questioning Social Media for Brand Promotion

   
   

There are some who might label me as a sceptic and I am sure what I share here about the value of social media for marketing your brand will raise some eyebrows and invite opposing views from some quarters.  Some may ague that the presentation being dated late 2013 is no longer relevant yet I beg to differ. The context of what is being discussed equally applies today and people are in my view continuing to make the same mistakes.

I have long held an opinion that questioned the real value of social media as a broad solution for brand marketing. I simply don't blindly accept the premise that it is so many believe it to be and I am seeing a growing body of evidence that I not alone in my opinion.  ...Article

 

The Good, the Bad and The Damned Ugliness of Business Directory Listings


Wednesday, June 25, 2014
   

Artwork reproduced from Jeff Victor

 

They have been around since businesses started building websites. They are being promised is the single all-encompassing solution to businesses for the promotion of their products and services. Most, unfortunately did little more than line the pockets of their smooth selling owners. There are however some business directories that you should not ignore.

 ...Article

The Good, the Bad and The Damned Ugliness of Business Directory Listings

   

Artwork reproduced from Jeff Victor

 

They have been around since businesses started building websites. They are being promised is the single all-encompassing solution to businesses for the promotion of their products and services. Most, unfortunately did little more than line the pockets of their smooth selling owners. There are however some business directories that you should not ignore.

 ...Article

 

Structuring a Landing Page for Increased Conversion


Monday, April 21, 2014
   
   

In our previous article, "The Untapped Gold Mine Of Landing Pages to Build Your Sales Funnel That is Often Overlooked ", we explain how use of landing pages can be very effective marketing initiatives for promoting your products and services on your website. We will now take you through the constructs of creating a powerful lead generation or sales league tool as part of your digital marketing campaign.

 ...Article

Structuring a Landing Page for Increased Conversion

   
   

In our previous article, "The Untapped Gold Mine Of Landing Pages to Build Your Sales Funnel That is Often Overlooked ", we explain how use of landing pages can be very effective marketing initiatives for promoting your products and services on your website. We will now take you through the constructs of creating a powerful lead generation or sales league tool as part of your digital marketing campaign.

 ...Article

 

Here we discuss the various aspects of Internet Marketing as it applies to the design of web sites, what it is, why you should be actively engaged in it and some tips on how you might be able to go about developing and implementing your own internet marketing strategy when designing your website.

This post is original content presented by Top Left Designs, a web design and digital marketing agency based in Southport on the Gold Coast and servicing clients in the Gold Coast and Brisbane regional area. Top Left Designs sets out to remove the frustration and confusion faced by business owners seeking to maximise the return on the website investment by providing a comprehensive web solution to their business needs.