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Structuring a Landing Page for Increased Conversion


Monday, April 21, 2014
   
   

In our previous article, "The Untapped Gold Mine Of Landing Pages to Build Your Sales Funnel That is Often Overlooked ", we explain how use of landing pages can be very effective marketing initiatives for promoting your products and services on your website. We will now take you through the constructs of creating a powerful lead generation or sales league tool as part of your digital marketing campaign.

 ...Article

Structuring a Landing Page for Increased Conversion

   
   

In our previous article, "The Untapped Gold Mine Of Landing Pages to Build Your Sales Funnel That is Often Overlooked ", we explain how use of landing pages can be very effective marketing initiatives for promoting your products and services on your website. We will now take you through the constructs of creating a powerful lead generation or sales league tool as part of your digital marketing campaign.

 ...Article

 

Marketing in the New Interactive Marketing Landscape


Monday, November 11, 2013
   
   

There is no doubt that the challenges faced by marketers are wide and varied as the landscape changes and embraces digital channels. We are taking a brief look at the challenges faced with interactive marketing. We examine some of the essentials with cross-channel marketing. We look at sophisticated email marketing, website personalisation strategies and of course new approaches to use of social media. All of these set out to improve your ability to market to individuals or specific segments of customers and prospects. With the right Interactive Marketing solution you will be able to truly engage each customer in a two-way, interactive dialogue.

 ...Article

Marketing in the New Interactive Marketing Landscape

   
   

There is no doubt that the challenges faced by marketers are wide and varied as the landscape changes and embraces digital channels. We are taking a brief look at the challenges faced with interactive marketing. We examine some of the essentials with cross-channel marketing. We look at sophisticated email marketing, website personalisation strategies and of course new approaches to use of social media. All of these set out to improve your ability to market to individuals or specific segments of customers and prospects. With the right Interactive Marketing solution you will be able to truly engage each customer in a two-way, interactive dialogue.

 ...Article

 

Responsive E-Mails for Mobile Devices


Thursday, September 12, 2013
   
   

Just as the market is ever more browsing websites on mobile devices, so too is the level of e-mail usage on mobile devices increasing. In this article we examine what this means to you and how you communicate with your market.

It is imperative that website owners give consideration to the compatibility of the website across the range of mobile devices. The solution most often taken up by Web developers is by delivering responsive website designs. For much the same reasons, the same website owners should be giving consideration to the devices being used by their market for reading e-mails.

 ...Article

Responsive E-Mails for Mobile Devices

   
   

Just as the market is ever more browsing websites on mobile devices, so too is the level of e-mail usage on mobile devices increasing. In this article we examine what this means to you and how you communicate with your market.

It is imperative that website owners give consideration to the compatibility of the website across the range of mobile devices. The solution most often taken up by Web developers is by delivering responsive website designs. For much the same reasons, the same website owners should be giving consideration to the devices being used by their market for reading e-mails.

 ...Article

 

What is the open rate in your e-mail marketing?


Sunday, September 01, 2013
   
   

Many people quite understandably are confused about their open rate statistics in their e-mail marketing campaigns. Understanding what this content you will greatly assist you in achieving improved open rates for your future campaigns.

Any reputable e-mail marketing system, such as we use with Business Catalyst, or other systems such as MailChimp and iContact, will provide you with a range of statistics about your e-mail campaigns.

 ...Article

What is the open rate in your e-mail marketing?

   
   

Many people quite understandably are confused about their open rate statistics in their e-mail marketing campaigns. Understanding what this content you will greatly assist you in achieving improved open rates for your future campaigns.

Any reputable e-mail marketing system, such as we use with Business Catalyst, or other systems such as MailChimp and iContact, will provide you with a range of statistics about your e-mail campaigns.

 ...Article

 

Why you should use e-mail marketing services and not Outlook


Tuesday, April 02, 2013
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Whilst Outlook does provide mail list facilities this should not be confused with this as being an e-mail marketing platform. The reason being, your ISP (your internet service provider) will have SMTP limits set defining how many and how often e-mails can be sent from your mailbox.If you exceed this limit all further emails will be blocked from sending from your mailbox. (check this article for more in-depth explanation)

 ...Article

;  
   

Whilst Outlook does provide mail list facilities this should not be confused with this as being an e-mail marketing platform. The reason being, your ISP (your internet service provider) will have SMTP limits set defining how many and how often e-mails can be sent from your mailbox.If you exceed this limit all further emails will be blocked from sending from your mailbox. (check this article for more in-depth explanation)

 ...Article

 

Here we discuss the various aspects of Internet Marketing as it applies to the design of web sites, what it is, why you should be actively engaged in it and some tips on how you might be able to go about developing and implementing your own internet marketing strategy when designing your website.

This post is original content presented by Top Left Designs, a web design and digital marketing agency based in Southport on the Gold Coast and servicing clients in the Gold Coast and Brisbane regional area. Top Left Designs sets out to remove the frustration and confusion faced by business owners seeking to maximise the return on the website investment by providing a comprehensive web solution to their business needs.