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Home Doctor To You

The client sought to have a simple website put together that would enable them to promote their after hour call out service for medical doctors in a growing list of city and regional throughout Australia.

www.doctortoyou.com.au

Industry: Prof-Services

Site features: eMail Mktg,Blog,Secure Zones,Web Apps

Project Description:

Functionality features included in the solution: eMail Mktg,Blog,Secure Zones,Web Apps

The purpose of the website was to promote the new business providing potential clients details of the medical service it offered as well as promoting the business model to doctors who would be possibly interested in setting up their own at home call out service within regions around Australia.


The website was to serve 3 core objectives:

  • It was to promote the general medical service offered within different areas of the country
  • It would provide clients with the opportunity to easily contact the service to request a doctor visit them using either mobile or desktop devices
  • Attract potential new service area owners by encouraging doctors to take up an offer to set up their own regional service under licence
The above were to be achieved with a website that needed to be ranked well in the search engines however the larger focus of the digital marketing campaign was underpinned by paid advertising on Google Adwords.

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