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Black & Blue Fashions

Industry: Retail-Distribution

Site features: eMail Mktg,eCommerce,Affiliates,Blog,Secure Zones,Web Apps

Project Description:

Functionality features included in the solution: eMail Mktg,eCommerce,Affiliates,Blog,Secure Zones,Web Apps

Black and Blue was our first client and our greatest supporters. Black and Blue has been in the sport fashion industry for over 30 years and are one of Australia's leading Fitness Fashion labels running form their shop at Reservoir in Melbourne. Gary and Elly have put a lot into the fitness industry over the years and can lay claim to some of the big names in body building and body sculpting award holders as their clients and personal friends.

They came to us with a real problem. Not only was their existing web site not generating any business for them because it was old, tired and boring, it was in fact not complying with industry standards around security for online sales transactions. It had to be taken down immediately and they needed a quick solution. 12 months later we are still improving on it and not only has Black and Blue seen sales increase by a over 10 fold, we have seen Elly take on the challenge of managing her web site herself and building it into an integral part of the business.

Black and Blue now proudly distribute a regular newsletter with content about to come form a range of contributing editors, they have added new products to their online shop and are now looking to developing an all encompassing web strategy for the business. In late 209 they launched their Affiliate program and already have signed up international partners. The web site is only going form strength to strength

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