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How Do You Quantify User Experience When It Comes To SEO

Top Left Designs Web Development Gold Coast


How Do You Quantify User Experience When It Comes To SEO

The experience you have when visiting a website can be largely personal and certainly a rather qualitative assessment. It may depend on your own situation at the time, the reason you are visiting the site and what it is you are looking for. To make it even more difficult to understand how a user experience can be measured, two people can be visiting the same website for quite different reasons or in different circumstances and have quite a different "user experience".

So how then does Google assess the user experience as a factor in SEO?

The first thing to understand is that Google precludes the personal factors that come into play as a human being. It does however attempt to interpret factors such as why you have visited the site and what you are looking for based on things such as what you entered into the Google search and even what other sites you may have previously visited.

These form part of the algorithm Google uses to present search results to your search query. This in part explains why you can have two people seated side-by-side on separate computers searching the same phrase and seeing slightly different results but still doesn’t explain how we can measure user experience.

What can Google measure for UX

The user experience (UX as it is referred to) can be mathematically measured when looking at a number of factors which of course what Google’s algorithm is about – an elaborate and complex mathematical formula to derive some sort of scoring mechanism for individual pages.

For instance, Google can work out font size and the size of buttons shown in your page when viewed on a mobile phone and thus determines whether they are easily read by my humans on such devices. Another factor is the structure of your content. As we all once learnt in writing classes, when we write a report or paper we have an introduction, a body and a conclusion and that we use headings throughout your report to logically group information and provide structure. Google looks for the same, seeking good use of headings that are structurally logical and in sequence.

Of all the factors considered, content quality and quantity is a top factor that impacts the user experience. If your page does not have enough content then Google considers this of lesser value to the visitor. It is suggested that each page should have no less than 700 words but of course we all know of pages that rank well with far less. Worse still is the use of duplicate content. Using content from other websites or even repeating content from your own site is definitely bad practice and one that Google considers as being detrimental to the user experience.

The last and most important factor that you must consider as part of the user experience is one that we would consider to be most obvious even today continues as a significant failure of many websites. They simply can't mobile friendly and as such find their ranking in mobile searches quite often dropped significantly. A mobile friendly website takes into account many factors beyond those raised above, and includes a number of technical aspects, but fortunately Google offers a free tool that enables you to check whether your site is truly mobile friendly.

Rectifying these and other UX SEO problems is generally quite simple and straightforward (except for the matter of mobile friendly which requires far more significant work). Top Left Designs can quickly assess the major failings in your website’s UX factors that could be holding you back from gaining higher SEO rankings.

If you would like a report on your website and how to fix the key issues please complete the form for a Free Website Review and your free report will be sent to you.

Search engine optimisation techniques and tips for anyone who is serious about their website. SEO is not for the feint hearted and it requires consistent application of a wide range of techniques and initiatives to be applied on a regular basis. There are a number of things that you can do to improve your website through a better understanding of what SEO is about and what is required. Through a growth in your own understanding you will be able to deliver a better web solution and improve your chances of attracting greater and better qualified leads to your website.

This post is original content presented by Top Left Designs, a web design and digital marketing agency based in Southport on the Gold Coast and servicing clients in the Gold Coast and Brisbane regional area. Top Left Designs sets out to remove the frustration and confusion faced by business owners seeking to maximise the return on the website investment by providing a comprehensive web solution to their business needs.