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So just how important is your PageRank?

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So just how important is your PageRank?

So just how important is PageRank?

Let me firstly say that PageRank (PR) is not the be all and end all to your SEO objectives and secondly this is a Google only scoring facility for web pages. That aside, you should aim to get as good PR score for your web pages and to be sure that you don’t give your PR score away unnecessarily.

You must understand that it is the web page that gets the PR score – not your web site and more PR is better then less PR. You can still rank in search engine results with a low or zero PR score but with a higher PR score your suture for search engine results will be improved.

How do you get a PR score? Quite simply it is followed links that determine your PR score and how you set those links will impact how your PR score is shared around.


Your PR score is determined by Google examining the ‘push’ and ‘pull’ links that exist on your site. In simple terms, when someone links to your site they ‘push’ a portion of their PR score to your page if they have a followed link to your page. You can also look at this as you ‘pulling’ PR score from them. Similarly when you link to some other page you are ‘pushing’ your page’s PR score to those pages. This includes pages internal to your site as much as it refers to external links.

Simple? Yes it is but let us look at what this all means. Receiving links to your site as backlinks is paramount to good optimisation of your site and this therefore is what we are after. Preferably we want get links form pages that have a good PR score already and the fewer links from that page the better.

Now here is the rub! Every time you have a link to another page you give away a portion of your PR score to the other site. Your score doesn’t diminish but you share that score evenly across all pages to which you link. For instance, if you currently link to 4 other pages then each link receives 25% of your score however if you now link to 5 pages then each link only receives 20% of your score.

This is why we want to limit the number of outbound links you have and more importantly why you want to obtain inbound links from pages with a good PR score and few outbound links from that same page.

SO you are still with me? We need to manage who we link to and who links to us to obtain the best PR score for our pages. The disciplines of this are the subject of another blog I will write for another time.

What we do need to watch and to make use of ourselves is a neat trick around the use of NOFOLLOW. You may recall earlier I mentioned ‘followed’ links form other pages to your page. HTML code supports an attribute you can set on any hyperlink known as NOFOLLOW. Now before you run off because we are talking technical I will ask that you stick with me because understanding this is significant to all your hard work or all the money you may be paying to someone to supposedly create backlinks for you in optimising your site. NOFOLLOW is a powerful feature that tells the Google search engine that a hyperlink should NOT influence the target’s page ranking in the Google index. And guess what. Many of those blogs you have inserted comments in to build your backlinks and improve your PR have NOFOLLOW set on the link to your site so you are not getting any PR benefit at all.

With good use of the NOFOLLOW attribute you are able to ensure that you only share your PR score with those worthy of receiving it. You still have the ability to link to them but you now control who you share your PR score with. More importantly be sure that as I pointed out above, sites with whom you share links under some form of reciprocal arrangement do not set NOFOLLOW on their hyperlinks back to you, particularly when you are sharing your PR with them.

For the technically savvy, a nofollowed link looks like this:
<a href=”/yourpage.html” rel=”nofollow”>Link Text Here</a>



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Search engine optimisation techniques and tips for anyone who is serious about their website. SEO is not for the feint hearted and it requires consistent application of a wide range of techniques and initiatives to be applied on a regular basis. There are a number of things that you can do to improve your website through a better understanding of what SEO is about and what is required. Through a growth in your own understanding you will be able to deliver a better web solution and improve your chances of attracting greater and better qualified leads to your website.

This post is original content presented by Top Left Designs, a web design and digital marketing agency based in Southport on the Gold Coast and servicing clients in the Gold Coast and Brisbane regional area. Top Left Designs sets out to remove the frustration and confusion faced by business owners seeking to maximise the return on the website investment by providing a comprehensive web solution to their business needs.