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On Page Optimisation Off Page Peer Endorsements

Search engine marketing is the ability to optimise your web content maximising the potential for having your pages achieve top ranking in the search engine indexes. It is all about achieving peak exposure with the search engines so you can be found in search engine results. Internet marketing is that business marketing you will conduct to raise your profile and gain the attention of your market attracting them to your web site through means other tan the search engine results. Read "Google's Search Engine Ranking Algorithm"

Optimising your web site

Optimising your website improves your ranking in search engine results. This applies to both "organic" search and PPC search results. Optimisation of websites entails both "on-page" SEO and "off-page" SEO. On-page refers to those things that you can do to your website to improve rankings. Off-page SEO refers to those things that can be done from other websites that will improve your rankings and are covered through our Peer Endorsement ervices. On-page SEO needs to be addressed from both a structural and content perspective.

Structurally Optimising Your Website

Certain constraints may exist with your ability to fully optimise your existing website structurally subject to the development languages, platforms and skills of your current web developer. Some content management systems (CMS) commonly used are not "search engine friendly" and should be avoided. Whilst most do provide for search engine optimisation, not all make use of the facilities and with changes your site can become more structurally friendly to the search engines. The BUSINESS CATALYST CMS is fully search engine compliant and you are easily able to work with the most important on-page aspects of optimising your own site or you can elect to have us provide this service for you.

On-page optimisation is about driving your keywords throughout your landing pages (those pages within your site which you are focusing your attention and that of the search engines). Optimisation looks at the degree to which you make use of your keywords throughout your pages. It is not just about the META TAGS. We look at where those keywords can be used in the normal content, in your links, image tags, headings etc and ensure that they are not overused otherwise you may be penalised.

80/20 Rule of Search Engine Marketing

As with many things we find that 80% of our desired result comes from 20% of those things we can do to achieve that result. Website optimisation can be based on over 200 different techniques and tricks (and don't ask me to tell you what they are). Our SEM focuses on this 20% while of that we largely focus on the following 8 key initiatives (of which the first 4 are on-page optimisations).

  1. TITLE tags
  2. Keyword DENSITY
  3. Site STRUCTURE
  4. internal LINKS
  5. links to your site by way of PEER ENDORSEMENTS
  6. Page REPUTATION
  7. ANCHOR text
  8. Link POPULARITY