We all send out 100’s of emails from our business every
week if not every day. Each one of these emails is a touch point with
your market be it direct or indirect. How you present these
communications is important to your business as they are a direct
reflection of your business and your brand.
This raises an
important aspect. Do not confuse branding and selling. Whilst there
are times you will write sales letters, most of your communications will
be of a more general nature. You should not be directly “selling” in
these situations however it is a terrific opportunity to reinforce your
I can hear sceams of “We know this and we have
professional footers in all our emails so what are you telling me?” I
should know because that is exactly what I said when the idea of how to
brand my emails was first put to me.
What I hadn’t appreciated
fully was the opportunity of branding every email to suit my reader or
to be able to send out emails with varying branded messages to people -
Now this caught my interest. The clincher came
in the next piece of information. Not only could I place different
branding around my email content but I could also track who clicked on
each element of that branding.
Hang-on, isn’t this what I do in my
newsletters and other email marketing? Yes it is but imagine that you
have that same degree of management, but now it exists around every
email you send out from your usual email client application and all done
transparently and under your full control.
RocketSeed is an email
marketing service that bolts into your existing email system. Quite
simply it sits between your email application and your recipient and in
passing through the RocketSeed service, the branding you have elected to
use is attached to your email.
This new and innovative product
takes email communications and marketing of your business to a whole new
level and provides your sales and marketing staff with a whole set of
metrics never before available.
If you want to know more take a look at the product overview or better still contact us and we will explain to you how it can wake for you for as little as $150 a year.