Creating Effective Landing Pages for Your Website One of the most effective marketing techniques to your website to attract a wider target market is the use of landing pages within your website. Whilst your website will contain much information content, there are times when you want to drive traffic to specifically targeted market.
People are busy and are already suffering from information overload. Google search results quite often present results that don't specifically deliver on what people are looking for. The solution is to develop a series of landing pages that are very targeted at specific subject matter for your particular target market stop
In defining the landing page is you should create, you must work from your marketing strategy.
It is also important to ensure that your digital marketing initiatives correlate with your other marketing activities.
In creating your landing pages you also need to decide whether they will be set up as pages within your website or whether you set each on its own unique domain name. This decision will be based on your SEO strategies and set up.
Once you have developed your landing page strategies and decided where you will be placing and how you will set up your landing pages, there are seven simple rules to follow four defining the content of your landing pages.
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Written by: Greg Tomkins
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