2021
How you should be sending every email in your business
We all send out 100’s of emails from our business every
week if not every day. Each one of these emails is a touch point with
your market be it direct or indirect.&...
It’s 1 January, a new results that this year will be different. You are determined that you will improve your business, not make mistakes of last year, create more time for yourself etc. Well done and congratulations.
So, here we now are rapidly approaching the end of January and foremost, all those positive ideas and all the enthusiasm of 1 January are largely long gone without a trace. Result? Nothing, nadda, zip, bugger all. And why?
No it is not procrastination that leads to us not following through but instead our own fear is. Self-doubt within most of this manifests procrastination – a propensity to put off decisions or to partially deal with them. There are three driving fears within all of us in business.
These three fears all the goals, resolutions and plans we set out in the New Year.
It has been shown that in reality, most of what we fear is imagined or has no basis to it at all and that 99% of what we fear does not eventuate.
It is critical to understand that these fears exist and to understand the basis of them and how they relate to each of us. Only after such acceptance are we then able to move forward.
It is also important to understand the concept of be "circle of influence". There are things in life over which we have no control or influence at all yet for many, this is where they spend much of their energy. Instead, direct your energy and effort at those things that you are able to influence and particularly those which you can control.
Learning and development are the tools for acquiring knowledge. Quite often the real knowledge empowers you to trust others better skilled to work with you in achieving your goals. Embrace what others can do for it.
At all times you must maintain your belief in success. Remain positive and surround yourself with successful people from whom you can take advice. Be careful though still lose advice you should listen to. Remain open-minded and maintaining a realistic perspective.
There is no real reason to choose January 1. Choose a time each year that you set a site review your business and personal plans. Choose a time that best enables you to devote your thoughts appropriately and clearly. In many ways January 1 is probably the worst day of the year to do this.
Commit to date and do so on the same day or around the same time each year. Subject to how often your business environment changes you might also wish to consider entering reviews during the year.