Is link building really taboo? Have you noticed how any references to "Link-building" sound like a slur now and that this has much become a taboo practice?
A service loved and used by all, and in fact still heavily promoted by many to the naive, is now being discarded and and in light of Panda and Penguin changes at Google, more a taboo practice than something that adds value.
Anyone marketing an online business knows (well you should and if not you do now.) by now that cheap link-building is not only dead but also simply a waste of your money, time and effort. It's been slandered the world over, and is considered offensive in every sense of the word and I might add, not before time.
Yes, it was one of those things we all indulged in. It was like collecting shells on the beach, hoping you had more than the competitor next door. At the time it served its purpose and actually improved rankings but the inevitable was bound to come and it did by way of Panda/Penguin updates at Google that saw this practice exactly for what it was - link farming and not adding true value.
So what if you did indulge in any of the distasteful link-building practices in the years leading up to 2012? Well hopefully you have cleansed up your online presence by now and are resolved to do the right thing in 2013.
And what, you may ask does that constitute?
Link-building, after all, should be one of those bad practice habits you should drop and replace with current best SEO practices should it not?
Alright then... let's take a quick look at the right things you should be doing certainly in 2013 for ensuring the best SEO results for your website.
So here is where you can start by way of the right things to do as against cheap and bad practice, low-cost link-building.
Steps towards building a Content Marketing Strategy
Interested to know more about SEO best practices and how well your site is aligned to these? If you would like us to assist you with yur digital marketing strategy and SEO please contact us for an obligation free discussion and analysis.
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Written by: Greg Tomkins
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