So what is Facebook Timeline For now - FB Timeline is limited to use with just personal profiles. There is no schedule set for brand pages making use of this feature.
Given Facebook's history with design changes, it's likely that Timeline is on the radar for business brand pages as well.
We are going to explore what the timeline means for marketers.
First off, the user profiles have been completely overhauled into a new look page with large cover pictures, certain aggregated information, featured actions, and more.
Timeline is a chronology of a user's life on Facebook, with items automatically appearing based on an algorithm intended to capture a user's most important life events.
A few things to keep in mind:
Objects get grouped together at the end of the month, such as all the Likes you subscribe and the friends you add.
Last year, Facebook rolled out Open Graph, allowing brands to connect to a user's Facebook social graph. This year, it rolled out significant changes, allowing app developers to create custom actions using any verb and object related to the activity taking place on the app.
These so-called "lightweight" activities can be defined by the app creator and pushed throughout the Facebook experience.
Here are the highlights, and how the actions affect Timeline:
Changes to the structure of permissions allow a user to give permission one time for an app to post about that user's activity on the app thereafter.
This is how you're seeing so many more postings about what your friends are listening to, for example, if they're using a social sharing music app like Spotify. It even gets its own designated spot in the Timeline and displays a running list of what the user is listening to.
Changes to the structure of permissions allow a user to give permission once for an app to post about that user's activity on the app thereafter. This is how you're seeing so many more postings about what your friends are doing.
Understanding the context changes Facebook has made, marketers need to figure out what they mean for social media marketing.
There’s no question about it — social media is important if you’re a small business owner. Not only does an active social presence help cultivate customer relationships and increase their loyalty to your brand, it’s a channel of communication your customers expect you to have. However, as a small business owner, your time is already limited, and if you’re trying to your business’ social media presence by yourself, you run the risk of wasting time you don’t have (and getting distracted by cat memes). As such, automation and apps can be helpful in discovering content, sharing it, and responding to comments. Here are some options you might find helpful.
The following a selection of some currently available tools to assist you in your social content publishing. If you would like to understand what these platforms can offer you then we would suggest you read their article The 9 Best Social Media Tools for Small Businesses
Having Facebook plugins well-integrated into your business domain increases the opportunity for brand advocates to spread the word about your brand, such as how Alain's Timeline reflects his activity on the Wildfire home page and blog.
Facebook Timeline is the newest development in Facebook's quest to make over the Internet, integrating a social layer into every interaction and information node available. With Timeline, users have an increased ability to broadcast their lives (including any activity with brands, businesses, applications and services) to all of their friends.
These highly personalized interactions and the newly organized way of sharing them serve to lessen the friction among users and the connected Internet world. Preparing your brand to take advantage of Timeline is every savvy marketer's first step in enhancing earned media potential.
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Written by: Greg Tomkins
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