2021
How you should be sending every email in your business
We all send out 100’s of emails from our business every
week if not every day. Each one of these emails is a touch point with
your market be it direct or indirect.&...
Getting to the top of page 1 on Google
Getting to the top of page 1 on Google
2011
A practical exercise in how you can get to page 1 ranking in the space of 3 weeks. I am posting this article to illustrate that you don't always have to wait months and spend a whole lot of effort to get to the top of search engine rankings. Carefully pick your subject matter, identify the best keywords and write the content in a way that it is optimised around those keywords.
I read an article that explained the core concepts of Google's algorithm for obtaining high rankings. It made good clear sense and I decided to write my own article with some additional material I had available. That was on the 28th June. Just 3 weeks later I happened to be doing a search and I keyed in both the search terms "Google's algorithm" and "Google ranking algorithm".
To my own great surprise I found my blog article showed up right at the top of Google's natural search results on page 1 at the 3rd position down.
Why am I not disappointed that I was at position #1? Well for 2 reasons.
a) The first 2 preceding positions were held by Google themselves which is what you might expect and b) I came ahead of SEOMOZ and Stanford University.
This was out of a total of 25 million results. Is this of use to me? Well some 4,400 people search on this term monthly and if I pick up a small fraction of those as click thru's then I have just improved my exposure to my market and increased my chance of picking up some new business.
Remember, in this game it is about picking up lots of small lead opportunities. I don't expect many of those 4,400 searchers to actually read my blog article let alone approach me for business but imagine if I pick up just 1 and I repeat this sort of process across another 20 key search areas. That is 20 possible leads a month.
It was also interesting that on searching for "google algorithm" I get a similar result but dropping 2 places.
What does this show us and what are the lesson's to be learnt?
- Choose your keywords very carefully
- Research your topic, the market's level of interest
- Write original content
- Optimise that content around the keywords you have selected.
- Repeat the process on other areas
You can achieve the same in your own business. It is not about direct selling. It is abut establishing your credentials as the expert on a subject matter and drawing traffic. Lastly, repeat the process and then review the results.
I will add this footnote. Be careful when people say they will get you Page 1 ranking or if they are bragging about have page 1 ranking. Your first reaction must immediately be to ask - "On what search term?". This will separate the sheep from the billy goats.
Published by: Top Left Designs
on
https://www.topleftdesigns.com.au/_Assets/images/topleftdesigns_logo_h.jpg
379 118 This Article Tags
Other Recent Posts
25Sep
2021
2021
15May
2018
2018
How Zoho CRM can help you manage all your critical business information.
There is no secret in the fact that in order to achieve success and grow your business, it is essential to have systems in place founded on sound business processes.
Business leaders...
15May
2018
2018
Zoho ONE for Professional Services
I always say that there is no better way to provide a product and having used yourself first.Only then can you relate to the experience your customers will go through themselves.
Bef...
22Apr
2018
2018
You Can’t Afford To Be Complacent About Cyber Security
Back in 1999 I worked with a number of companies performing Y2K Audits for SME businesses and now I find that we are facing an even bigger threat. According to Damian Seaton of Read more
24Mar
2018
2018
Qld Gov't Open Round 4 of Digital Grants
Right now the Queensland Government is just opened up Round 4 of its Small Business Digital Grants Program offering up to $10,000 towards the cost of purchasing hardware, software and servic...