2021
How you should be sending every email in your business
We all send out 100’s of emails from our business every
week if not every day. Each one of these emails is a touch point with
your market be it direct or indirect.&... Read more
You have chosen to view the list of all our blog articles by the selected article TAG. The following the list of all those articles we have published tagged as "positioning"
We all send out 100’s of emails from our business every
week if not every day. Each one of these emails is a touch point with
your market be it direct or indirect.&... Read more
There is no doubt that Instagram is a small that it powerful force in local business allowing them to boast to a wide range of active users with the option of converting them far better than... Read more
Not my words, but I won't disagree with the essence of what is being said either. Social media and digital video are just two examples of the simple quick-fix approaches too often put forwar... Read more
Recently I was looking through a website of a very well-known consulting/coaching firm here in Australia and I just happen to play the top video testimonial. The text overview proudl... Read more
We are all fully aware of how the application of psychology in advertising and marketing has become a well-established practice, yet in web design, this remains a largely untapped discipl... Read more
Getting your value proposition right is critical to your business model. Whatever else you may think is important in developing your marketing plans, clarifying your positioning in the ... Read more
As many people are now coming to accept, and as I'm sure you will agree,
simply creating a website for your business is going to achieve little
by way of business leads without marketing.... Read more
As SEO consultants we primarily focus on keyword research data and competitor analysis as the basis of your SEO strategy when optimising a website. This approach however fails to address opt... Read more
Discussion around the changes to Google's SEO algorithm and techniques and tactics one should be following will continue for ever and a day. The reason is because Google will continu... Read more
As annoying as it may sometimes get, one of the great delights as parents is seeing the development of our children that the earliest of ages continuously ask "Why". Why is that, Why sho... Read more
Last week we spent some considerable time working on a rather major proposal for a potential client but our greatest issue lay with the fact that they did not have any marketing strategy ... Read more
We all have them and invariably we spend more time than we should attracting the wrong types of customer or client's. This analogy is not my own and I had to admit this was shared with me by... Read more
This is a question that many people ask themselves when business no matter how small or large the business is. I would suggest that the better question you should ask yourself is how importa... Read more
Typically businesses put a considerable investment into their branding ensuring they convey the right message to their market about what they stand for, the products they sell and the serv... Read more
An interesting question I heard the other day was "Since when has it ever been a good time to bad marketing?” Like never ! You should always be focused on delivering better marketing of your bus... Read more
How much is your business worth to you? If you engaged a marketing company to go out and promote your business how would you want them to portray your business? ... Read more