2021
How you should be sending every email in your business
We all send out 100’s of emails from our business every
week if not every day. Each one of these emails is a touch point with
your market be it direct or indirect.&... Read more
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We all send out 100’s of emails from our business every
week if not every day. Each one of these emails is a touch point with
your market be it direct or indirect.&... Read more
There is no secret in the fact that in order to achieve success and grow your business, it is essential to have systems in place founded on sound business processes.
Business leaders... Read more
I always say that there is no better way to provide a product and having used yourself first.Only then can you relate to the experience your customers will go through themselves.
Bef... Read more
Back in 1999 I worked with a number of companies performing Y2K Audits for SME businesses and now I find that we are facing an even bigger threat. According to Damian Seaton of Read more
Right now the Queensland Government is just opened up Round 4 of its Small Business Digital Grants Program offering up to $10,000 towards the cost of purchasing hardware, software and servic... Read more
Congratulations to our client, Maylake Pty Ltd of the Gold Coast, who recently opened the... Read more
The lifeblood of any business is its ability to either create sales leads would generate more sales from your existing customers. It is as simple as that. If your business does n... Read more
There is no doubt that Instagram is a small that it powerful force in local business allowing them to boast to a wide range of active users with the option of converting them far better than... Read more
It isn’t just for corporate business
Historically CRM systems have been the domain of large business or corporate's, largely due to the costs and comple... Read more
Zoho is a comprehensive collection of modules each designed to work tightly with the other modules in each designed to focus on a key aspect of... Read more
If I Google “why small business needs to…” I am presented with 42,976 results that are telling me what you need to do as a business owner. Not sure about you but I find that rather ov... Read more
Not my words, but I won't disagree with the essence of what is being said either. Social media and digital video are just two examples of the simple quick-fix approaches too often put forwar... Read more
At the heart of all good websites is what we see in the design effort. All those brilliant websites you see that immediately impress you leaving their mark in your memory don't happen by acc... Read more
You may not have noticed it or even understood what this announcement really means but we feel that this is likely to have the biggest impact on non mobile-friendly websites ... Read more
For a long time we have all talked about the importance of collecting reviews and some people actually work hard in order to achieve these reviews but the burning question has always remaine... Read more
How often have you visited a website for a company or product only to find yourself scratching your head trying to figure out what these people can do to help you?
I observe tens or h... Read more
Once upon a time, a man's word and a handshake was all that was needed to agree on an a deal. Now, we conduct all sorts of screenings and evaluations backed up with legal documents ... Read more
We are constantly bombarded by phone solicitations, e-mails and social media promotion about what we need to do better with our digital marketing in order to generate new sales. Ever... Read more
A large number of businesses still convert enquiries to sales leads over the phone. The practice of tracking calls received by a business to help them better understand how their marketing a... Read more
We have all seen them - those sincere testimonials from customers offering nothing but the highest praise for the owner of the business and their products. Well intentioned as they m... Read more
Whilst Web developers initially built websites using HTML editors such as FrontPage and Dreamweaver, we quickly saw new tools rollout to assist developers in more efficiently building websit... Read more
Sometimes it is necessary to move your website to another web developer but the thought of having to do so and what is involved is a bit overwhelming. For some businesses, they hesitate to d... Read more
In simplest terms, a Content Management System (CMS) is software that enables you to manage and maintain content in your website without having to rely on Web development or coding skills.Read more
Over the weekend, well-known and long established Gold Coast web development agency, Graphics Online sadly went into liquidation. Having operated from Southport on Qld’s Gol... Read more
We are all well aware of spam e-mails, which are just plain annoying at the very least, but did you realise that spam links pointing to your website or even set up on your domain exist and w... Read more
I will not admit to our clients saying this to us but I am sure this line of thinking has run through at least some of our client’s minds at some time or another. Such feelings of frustrat... Read more
I will not admit to our clients saying this to us but I am sure this line of thinking has run through at least some of our client’s minds at some time or another. Such feelings of frustrat... Read more
Recently I wrote a post on Linkedin "Read more
If you are confused before about blogging and the value it delivers then the results from an in-depth analysis of 1 million articles is only going to confuse you more. The good news is, bl... Read more
At some stage you are going to upgrade your website. It could be for reasons as simple as seeking a new fresh look, it may be as part of a rebranding initiative or simply because you n... Read more
As we are all only too well aware, Google keeps changing itself and we need to be smarter about optimising a website.
This is no... Read more
The ultimate solution to getting more sales leads is to simply optimise your website. To make it even easier for you, there is a list of Google ranking factors to tell you what you need to d... Read more
The arguments around SEO be in debt have been around for ages and we have written about this ourselves previously. So, is SEO a lame-duck and are we wasting our money and time at the expense of ... Read more
As has been at war cry for a considerably long time now "Content is King" but really, will pushing out a steady stream of content onto the web achieve better results for ranking your website and... Read more
A the owner of an online business, engaging with your audience is nothing new and there is no shortage of choices available to you with the array of digital media channels including social media... Read more
Recently I was looking through a website of a very well-known consulting/coaching firm here in Australia and I just happen to play the top video testimonial. The text overview proudl... Read more
It would seem that in spite of my own personal feelings (and what seems to be of many others as well) those blasted pop-up windows do actually work and the evidence supports it.
We'v... Read more
Not even three years ago, Optus paid $6 million for its ability and early competitor to Yelp with an already respectable following. This week, Optus announced it simply was closing the si... Read more
While most people think of simply “boosting” their Ads on Facebook we would like to share with you how you can run a more effective Facebook Ad campaign that, with careful planning and revi... Read more
Understanding your websites purpose and objectives are fundamental to any business website should be the starting point of your website design. This is simply not enough. You... Read more
The analogy between the kitchen full of cooks with no chef and planning your website strategy may seem a bit of a stretch to some, but please indulge in a brief moment stop imagine if you... Read more
Well the door (pardon the pun is closing on this long abused technique for optimising websites to draw traffic from targeted audiences. Just Read more
Since sales ever began it has always been about how well you convert prospects to a sale. The better you can convert the more profitable your business.
The same remains true with y... Read more
There are some who might label me as a sceptic and I am sure what I share here about the value of social media for marketing your brand will raise some eyebrows and invite opposing views ... Read more
When it comes to SEO for your website, it seems everyone has an opinion on whether it is better to use subdomains or subfolders for content in your site for gaining the best SEO rankings.... Read more
We are all fully aware of how the application of psychology in advertising and marketing has become a well-established practice, yet in web design, this remains a largely untapped discipl... Read more
Whilst your website will invariably need to satisfy a long list of specific needs and wants that should be encompassed within the requirements specification, these are all simply detail.<... Read more
There is little doubt that as a business owner you can find great rewards, not just financial but in a sense of personal achievement in running your own business. Signific... Read more
Having gone through this nightmare ourselves we are reasonably versed on what you have to do t get your Google+ pages in order. The problem stem from having created a “Brand” page on... Read more
Getting your value proposition right is critical to your business model. Whatever else you may think is important in developing your marketing plans, clarifying your positioning in the ... Read more
One of the cheapest and quite often easiest websites you can build for your business is your business pages in the various social media channels. Now you must understand that this is different t... Read more
Never in history have we created so much information that is so readily accessible by so many as we are now experience. In fact, most of us are faced with the overwhelming amount of informat... Read more
A number of clients have made this request over the years and I have drafted this discussion paper addressing this issue consolid... Read more
Nothing profound in this statement and really it's simple enough for anyone to understand — or so it would seem. If you are looking to attract traffic and to then convert visitors ... Read more
Facebook has a wonderful feature that enables you to either boost your posts or promote your Facebook page to a targeted audience. Low-cost and specifically directed to your desired targe... Read more
In spite of what so many say about holding the secret to your business success, there really are no secrets. The fundamentals
of everything you should be doing or how yo... Read more
As many people are now coming to accept, and as I'm sure you will agree,
simply creating a website for your business is going to achieve little
by way of business leads without marketing.... Read more
As SEO consultants we primarily focus on keyword research data and competitor analysis as the basis of your SEO strategy when optimising a website. This approach however fails to address opt... Read more
They have been around since businesses started building websites. They are being promised is the single all-encompassing solution to businesses for the promotion of their products and servic... Read more
On or about the 21st May 2014, Google released the first major update to its algorithm in the past 12 months and there has been all sorts of reaction and conjecture to what this really meant for... Read more
This is the use of landing pages for driving your sales funnel has been much maligned and abuse but don't let this leave you feeling that it is not worthy of your attention. Landing pages... Read more
Choosing a new Website might seem like a good idea to bring a new fresh approach to your Web marketing and online presence. This is not an unexpected decision made by so many businesses. S... Read more
This morning I received an SMS message on my phone offering 90% off on Oakley Sunglasses. My alarm bells rang loudly and I thought I might just look into this more closely out of interest... Read more
It is not new – the concept of cracking a web server or PC system, blocking the owners access until a ransom demand is paid. Probably one of the few instances that got to the public eye wa... Read more
One of the most effective marketing techniques to your website to attract a wider target market is the use of landing pages within your website. Whilst your website will contain much information... Read more
Discussion around the changes to Google's SEO algorithm and techniques and tactics one should be following will continue for ever and a day. The reason is because Google will continu... Read more
The SEO playing field is a complex and ever-changing environment. Nothing new in that statement of what I am starting to see many businesses is an ever increasing belief that SEO will solv... Read more
Whatever you do be sure that you own your content. Some of you may be thinking what I mean by this because surely you own the content. After all it is your wording, your thoughts and all your IP... Read more
What if I was to say to you that “Profit is not the point of business!” Most would probably scream me down with cries of fool, idiot, what are you possibly thinking! Before doing so ... Read more
It’s 1 January, a new results that this year will be different. You are determined that you will improve your business, not make mistakes of last year, create more time for yourself etc.... Read more
Web design has seen so many dramatic and revolutionary changes over the past 5 to 10 years it is really difficult for business owners to understand what they should be doing.
One very cl... Read more
This article stems from a blog post “SEO is dead but what marketing can we do instead” and the subsequent d... Read more
Success in business does not lie in the technical prowess of your products, it is not attributed to innovation or even customers service. Most importantly, it is not about price. Clearly ea... Read more
There is no doubt that the challenges faced by marketers are wide and varied as the landscape changes and embraces digital channels. We are taking a brief look at the challenges faced with inter... Read more
As an online store manager you need to understand the risk of credit card fraud and how will the week back charges that could cost you a lot of money.
Many payment gateway providers now ... Read more
If you have online payment facilities in your website for payment of goods then you need to understand your liabilities which major shock some of you.
You may have thought you have so... Read more
In a study of Australian companies’ use of social media we able to see who the top businesses are on Facebook and why they enjoy the success they do. What is very apparent is how important y... Read more
Delivering fresh and relevant content to your website is critical to your ability to not only attract a strong and keen following but to also obtain high rankings in the search engines. Th... Read more