You have chosen to view the list of all our blog articles by the selected article TAG. The following the list of all those articles we have published tagged as "Strategy"
The lifeblood of any business is its ability to either create sales leads would generate more sales from your existing customers. It is as simple as that. If your business does n... Read more
If I Google “why small business needs to…” I am presented with 42,976 results that are telling me what you need to do as a business owner. Not sure about you but I find that rather ov... Read more
Not my words, but I won't disagree with the essence of what is being said either. Social media and digital video are just two examples of the simple quick-fix approaches too often put forwar... Read more
I will not admit to our clients saying this to us but I am sure this line of thinking has run through at least some of our client’s minds at some time or another. Such feelings of frustrat... Read more
At some stage you are going to upgrade your website. It could be for reasons as simple as seeking a new fresh look, it may be as part of a rebranding initiative or simply because you n... Read more
Understanding your websites purpose and objectives are fundamental to any business website should be the starting point of your website design. This is simply not enough. You... Read more
The analogy between the kitchen full of cooks with no chef and planning your website strategy may seem a bit of a stretch to some, but please indulge in a brief moment stop imagine if you... Read more
There are some who might label me as a sceptic and I am sure what I share here about the value of social media for marketing your brand will raise some eyebrows and invite opposing views ... Read more
When it comes to SEO for your website, it seems everyone has an opinion on whether it is better to use subdomains or subfolders for content in your site for gaining the best SEO rankings.... Read more
We are all fully aware of how the application of psychology in advertising and marketing has become a well-established practice, yet in web design, this remains a largely untapped discipl... Read more
Whilst your website will invariably need to satisfy a long list of specific needs and wants that should be encompassed within the requirements specification, these are all simply detail.<... Read more
Never in history have we created so much information that is so readily accessible by so many as we are now experience. In fact, most of us are faced with the overwhelming amount of informat... Read more
In spite of what so many say about holding the secret to your business success, there really are no secrets. The fundamentals
of everything you should be doing or how yo... Read more
One of the most effective marketing techniques to your website to attract a wider target market is the use of landing pages within your website. Whilst your website will contain much information... Read more
The SEO playing field is a complex and ever-changing environment. Nothing new in that statement of what I am starting to see many businesses is an ever increasing belief that SEO will solv... Read more
It’s 1 January, a new results that this year will be different. You are determined that you will improve your business, not make mistakes of last year, create more time for yourself etc.... Read more
There is no doubt that the challenges faced by marketers are wide and varied as the landscape changes and embraces digital channels. We are taking a brief look at the challenges faced with inter... Read more
As annoying as it may sometimes get, one of the great delights as parents is seeing the development of our children that the earliest of ages continuously ask "Why". Why is that, Why sho... Read more
Whilst we all talk about our website ranking in search engines, it is not a search position or ranking of your website but in fact the pages within your site. We are going to explain the dif... Read more
Everyone has an opinion on what brings about success in business and in fact there is a whole industry built around this very notion with speakers at seminars and countless publications; ... Read more
Let me say right up front space- there is no single Web solution that fits all needs for all businesses. Your business operates in a certain manner, you have a wide range of information c... Read more
The concept of creating anything with a clear vision of the end result is not new but it is one well worth bearing in the design process for your website. In this article we explore the ap... Read more
So how can you really make use of Linkedin as a means for building business relationships? The answer is quite simple really however I will say up front Linkedin is just the tool, you stil... Read more
The other day I caught the tail end of a current affair article about buying decisions people make in retail. This got me thinking about the same processes in business and how I myself go th... Read more
Every organisation relies on communications with its market, internal staff and the general public. These communications are essential to the ongoing development of your business and if inco... Read more
